My family has been in the coffee business for as long as I can remember. Growing up, I had a blast playing around my dad's coffee roasting warehouse and small coffee shop. When he decided to modernize it into a coffee shop catering to people like me from the younger generation, I couldn't have been more excited to lead the branding for 'Blend.' It just made perfect sense. I had a fun style in mind, and knowing what customers like me expect from a brand like this made the project a joy. From drawing real people in Beirut coffee shops to collaborating with architects, photographers, and our top baristas, Blend came to life. Its simple black lines on white backgrounds surprisingly made it stand out amidst the city's many businesses and even across Lebanon. Blend is now a well-known brand here and is set to expand to new cities in the MENA region.
Roast. Blend. Love.
A human story. A coffee story. Our story.
Actual humans from Beirut, drawn with pencil and then transformed into vectors using Adobe Illustrator. You could be one of them!
