Frozen and More — LEEN NAFFAA

During my consulting work at "The Farm" agency, I had the opportunity to collaborate with several fun-loving brands in the MENA region, one of which was Frozen and More. They owned an ice cream truck and wanted to give it a kid-friendly makeover so that it would stand out prominently in its central location in southern Lebanon. I decided to craft uncomplicated vector illustrations using vivid colors while maintaining the essence of the parent brand.

ourMENA is an innovation platform launched by the Kingdom of the Netherlands that enables young entrepreneurs, technologists, and change makers from across the MENA region to come together, collaborate, and solve critical challenges with homegrown technologies.

OurMENA does this by bringing together a unique community of diplomats, government officials, expert networks and technology partners in cities across the MENA region to identify problem areas and guide local creativity and ingenuity into high-impact solutions.